Meet the Staff!

Tomias Hinchcliff


Tomias has owned Genesis Bicycles since the age of 18. His passion for the business he has operated all of his adult life has helped make Genesis Bicycles an award-winning, nationally-recognized bicycle retail business. When Tomias isn't at Genesis he is most likely spending time with his wife, Stephani-lila, hanging out with his grandsons, or struggling to become somewhat competent on his fretless bass. 

Jimmy Madden

Service Manager/Service Writer

Jimmy was born in Queens, and raised on Long Island. With 14 years experience in and around the NYC area, Jimmy joined us in 2011. When Jimmy isn't working, he is spending time with his wife Kathy, his daughters and his grandsons. Jimmy likes to take slow cruises down the D&L on his Salsa Journeyman Apex 1!

Declan McMurtrie

Sales Manager

Declan has spent over 25 years in the cycling industry working for two manufacturers and various shops in California. Before heading west, Declan spent almost a decade working with Tomias at Genesis and T-Town cycles. He loves touring, communting, and casual rides and is excited to get back into mountain biking. Declan's favorite bikes are his Soma Saga touring bike, Trek Checkpoint, and his Medici road bike. 

Erin Fagan

Rides and Events Coordinator / Certified Fit Specialist

Erin wears may hats at Genesis, when she's not fitting people to their bikes you can find her in the service department helping with assemblies and repairs, on the sales floor assisting customers, or working on organizing the great rides and clinics Genesis offers! She enjoys riding the D&L trail in Easton on her Trek Checkpoint, mountain bike trails on her Trek Fuel EX, and doing the occasional tour. When she's not at the shop or riding her bikes, she'll be out hiking, kayaking, or relaxing with her two cats Bella and Leo. 

Follow her on Strava

Daniel Grimm

Lead Technician / Trek Certified Service Expert Technician

Daniel joined us in January of 2019, with four years of experience in the cycling industry including being service manager of two Trek Bicycle Stores, one in Mount Pleasant, SC and most recently in Bethlehem, PA. He first got into riding through playing bike polo in Charleston, South Carolina, and now enjoys all styles of riding, including road biking, touring, and mountain biking. His favorite bikes include his Soma Saga touring bike, Trek Fuel EX 8, and Trek Crockett 7. 

Follow him on Strava!

Keith Zoba

Sales / SICI and FIST Certified fit specialist.

Keith's love for bicycles has turned his avocation into a full-time vocation. After retiring from a successful career in human resources, Keith began his second career at Genesis in 2004. Keith is a SICI and F.I.S.T. Certified Fit Specialist and has been cycling for many decades.



Nella is the person responsible for making sure we've got hundreds of bikes ready to go home at any one time. She keeps the good vibes going in the shop by making sure we get our daily dose of The Grateful Dead. 

Michele Kenion


Michele is new to Genesis and to Easton. She has enjoyed road and mountain biking and recreational riding. She is looking forward to learning more about bike mechanics! In her free time she likes to spend time with her family and her dog and cat. She loves to cook and try new foods. 

Tara Ladd


Tara has been working part-time at Genesis since 1999 when she has a bit of extra time from her full-time jobs of being a mom and a teacher. You'll find Tara at the shop helping out on busy sale days and weekends throughout the summer!