Meet the Staff!

Tomias Hinchcliff 


Tomias has owned Genesis Bicycles since the age of 18. His passion for the business he has operated all of his adult life has helped make Genesis Bicycles an award-winning, nationally-recognized bicycle retail business. When Tomias isn't at Genesis he is most likely spending time with his wife, Stephani-lila, hanging out with his grandsons, or struggling to become somewhat competent on his fretless bass. 

Jimmy Madden

Service Manager/Service Writer

Jimmy was born in Queens, and raised on Long Island. With 14 years experience in and around the NYC area, Jimmy joined us in 2011. When Jimmy isn't working, he is spending time with his wife Kathy, his daughters and his grandsons.  

Declan McMurtrie

Sales Manager

Declan has spent over 25 years in the cycling industry working for two manufacturers and various shops in California. Before heading west, Declan spent almost a decade working with Tomias at Genesis and T-Town cycles. He loves touring, communting, and casual rides and is excited to get back into mountain biking.

Erin Fagan

Rides and Events Coordinator / Certified Fit Specialist

Erin wears may hats at Genesis, when she's not fitting people to their bikes you can find her in the service department helping with assemblies and repairs, on the sales floor assisting customers, or working on organizing the great rides and clinics Genesis offers! She enjoys riding the D&L trail in Easton on her Trek Checkpoint, mountain bike trails on her Trek Fuel EX, and doing the occasional tour. When she's not at the shop or riding her bikes, she'll be out hiking, kayaking, or relaxing with her two cats Bella and Leo. 

Follow her on Strava

Keith Zoba

Sales / SICI and FIST Certified fit specialist.

Keith's love for bicycles has turned his avocation into a full-time vocation. After retiring from a successful career in human resources, Keith began his second career at Genesis in 2004. Keith is a SICI and F.I.S.T. Certified Fit Specialist and has been cycling for many decades.

Mark Reagle

Service Technician

Mark Reagle has 17 years experience as a bicycle mechanic and 4 years as a store manager. He is an exceptional problem solver, driven to succeed with a strong passion to grow in the bicycle industry. He likes to ride both mountain and road bikes. His favorite place to ride is Jacobsburg State park.

Tara Ladd


Tara has been working part-time at Genesis since 1999 when she has a bit of extra time from her full-time jobs of being a mom and a teacher. You'll find Tara at the shop helping out on busy sale days and weekends throughout the summer!